bron Elekronik AG has been making lighting and flash systems for photographers since 1958. The company's anniversary slogan - "50 Light Years Ahead" - reflects the fact that its market leadership is based on 50 years of light, so to speak.
The success story really began in 1948 when brothers Pierre and Joseph bron established bron & Co. in Basel. A year later, they were appointed Dimitri Rebikoff's distributor of flash units for studio photographers. In 1958, the brothers founded bron Elekronik AG to develop, manufacture and globally market professional studio flash units. In 1962, they parted ways: Joseph purchased all the shares of bron & Co. and Pierre acquired bron Elekronik AG. In the 1970s and 1980s bron expanded its distribution network and opened subsidiaries in all major markets. In 1990, Pierre bron transferred the leadership of the company to his son Jacques who has been running it in his father's spirit ever since.
From the top of the range Scoro power pack, to the portable Mobil travel kit, today's broncolor products still maintain the legendary quality and dependability the industry has come to expect of them. Setting the industry benchmark, with impressive colour consistency and impressively fast flash durations, broncolor has the reputation as a leading figure in the flash lighting industry.
Every device that leaves the broncolor production facility in Switzerland has undergone exhaustive functionality tests, and leaves nothing to be desired in terms of operating convenience, longevity, value for money and reliability.
Find out more at www.ukbroncolor.com
