Owned by Hasselblad (UK) Limited, The Pro Centre opened in 1988 and is dedicated to providing an exceptionally fast, reliable and friendly service to London's professional photographers. We specialise in the hire of the most in-demand camera and lighting equipment, and a wide range of accessories and other products. We continue to hold large stocks of film, background paper and other consumables for sale. Secondhand equipment is also a popular part of our business. Today, much of what we do is aimed at the requirements of photographers shooting digitally - 35mm and medium format, but we continue to sell the range of Hasselblad V System equipment.

On the first floor at our showrooms in Mallow Street, London EC1, we have the Hasselblad Digital Centre where photographers can learn about and have hands-on experience with Hasselblad's groundbreaking digital solutions. Our expert digital sales people also sell and demonstrate Profoto lighting equipment, which is especially suited to digital photography.We are also a Service Centre for Hasselblad and Profoto products.  A 30-day Credit Account facility can be arranged quickly and easily on acceptance of credit references. We also accept most major Credit Cards. Customers wishing to hire equipment, who have not established a credit account with us, will be required to leave a deposit.